What the FLIP?
FLIP PUBLICITY is a kick-ass PR agency that focuses on performing arts and culture, concentrating on live theatrical entertainment. Collaborating with so many diverse artists and organizations generates a creative atmosphere that keeps us energized—like eating ice cream for breakfast.
Twenty-five years and thousands of productions later, FLIP is still catching the attention of Toronto artists, audiences and media with passion, integrity and just the right amount of attitude. We stay on top of the latest developments in the ever-changing media landscape, but know that it all starts with unbeatable media connections and a deep knowledge of the entertainment market.
What do we do?
At FLIP, we focus our considerable experience and know-how on communications. Period. We know that earned media is a very important factor in creating buzz and building credibility.
Why do we do it?
Because we believe in the power and importance of the arts and want to spread the word about cool productions and projects.
How do we do it?
Our experienced team works hard to garner comprehensive media coverage by creating a distinctive PR strategy for each client. We carefully consider the best story angles for each outlet and journalist within our far-reaching network of media. We spread the word even further through fervent posting across our social media channels.